Burger King Introduces Unhealthy Behavior to "Burger Virgins"

The marketing folks at Burger King might think they have come up with an oh so clever way to trump Mickie D in the burger wars. I'm referring to recent TV spots featuring "burger virgins" in far off lands (like Transsylvania) who are introduced to the Whopper and then asked to compare it to a Big Mac. Are we supposed to be influenced in a positive way by these ads? If members of the Hmong tribe prefer the Whopper to the Big Mac, should we care? I think what we should care about is the tragic commentary these ads make about our willingness to export our unhealthy eating habits to these poeple, when we as a nation have so much more to offer.